What British Petroleum is doing with it’s pay-per-click campaigns on Google, Bing, Yahoo and many others no doubt does nothing more than show you the limits of internet marketing.
BP is trying to dominate the top spots of Google and Bing and keep the majority of the search engine traffic that makes up the majority internet users. Although they are dominating the top spots for recommended searches they are breaking a major rule of SEM/SEO, their content sucks and everyone knows that they are not reputable. They are the very definition of a vested interest who should not be “trusted” by the search engines when a user is looking for information regarding the worst environmental disaster in history.
In fact that gives me a delightful idea…more on that later.
The point is that Google, Bing, Yahoo and search engine results convey a certain amount of trust, part of the folksy charm of the internet is the “Wild West” mentality without strict written rules or such. The most basic rule is that you cannot suck and then drive traffic to show everyone how much you suck. You are not going to get much repeat traffic.
It’s a compounding effect. Even more so now that I am making it my personal environmental vendetta that the #1 result on Google for “worst environmental disaster” (click the quote to see a current ranking). Anchor text gets great weight from Google so make sure to get those keywords in between your tags.
Or just copy it:
<a href=”http://www.bp.com” title=”worst environmental disaster”>worst environmental disaster</a>
Post this in your blog, share this post on your Facebook, Twitter, write it down send it by carrier pigeon to your imaginary friends, create a MySpace, a Tumblr, write a Squidoo, use your influence, leave a comment on a blog for and let’s all stick it to BP and show why Organic SEO dominates PPC and that people are paying attention. And it shows that people are motivated to hold BP accountable. I have a feeling that the Gulf of Mexico (and hopefully not the Atlantic Ocean) is more present in the minds of the people than Exxon Valdez in Prince William Sound was.